Alice Goldie Consulting

About Alice Goldie Consulting

I'm Alice, former Director of Customer Success at Ometria, where I spent over 9 years leading the EMEA CS function and working hands-on with 200+ retail and ecommerce brands on their CRM, lifecycle and retention strategies.

That includes partnering closely with brands like Sephora, Hotel Chocolat, Creed Fragrances, Not on the Highstreet, Astrid & Miyu and Papier. I've driven measurable impact on retention, repeat purchase and customer lifetime value for retail brands, and I'm equally comfortable shaping CRM strategy at board level as I am getting into the platform and executing.

I've worked with brands at every stage of their CRM journey - from those launching lifecycle campaigns for the first time, to brands looking to do a major refresh on their existing set-up, to those with a solid CRM foundation already in place who want to push the boundaries and lead on what innovative, high-performing CRM looks like. I can provide the support and strategic guidance that's relevant to whichever stage of that journey you're at.

With over 9 years inside the Ometria platform, I bring deep technical and product knowledge alongside the strategic. I know what good looks like across it, where brands tend to leave value on the table, and how to connect strategy directly to what the data and the platform can deliver.

My services include:

• CRM strategy roadmap creation
• Lifecycle campaign build and optimisation
• Segmentation audit and test planning
• Customer analysis
• Reporting, insights and data analysis
• Cross-channel marketing across email, SMS and app push
• Omnichannel journey optimisation - marrying offline and online experience

I've also been working at the intersection of AI and CRM since 2018, when I supported the first AI-powered predictive segmentation pilot at Sephora as their CSM - which delivered a 95% uplift in revenue per email. I continue to build AI-enabled workflows that help brands work faster and surface insights they'd otherwise miss.

With 200+ brands, nearly a decade of platform expertise and a track record across strategy, execution and AI-enabled CRM, I bring senior, hands-on support to brands looking to get more from their lifecycle marketing.