Hello, I'm Justine. I'm a CRM freelancer - a senior consultant / contractor / interim leader, specialising in CRM, customer retention marketing and communications. You'll mostly find me working with retailers, DTC and ecommerce brands, but I've put my 15+ years experience in CRM to use across a wide range of sectors, from fashion to football to fintech.

I’ve been working alongside brands at critical moments for many years now - from peak trading periods to times of transition - to deliver growth, transform CRM functions, and leading and upskilling teams with clarity and confidence. My combined agency and client-side experience gives me a unique perspective, and I’m known for being down-to-earth, unflappable, and easy to work with.

I have 8+ years of experience in using Ometria.